Many good ideas and quotes (of Fons Trompenaars) regarding creativity.
Basically, the article recognises the challenge all creatives face (writers, musicians, entrepreneurs), in that being the underdog fuels creativity, but achieving success then requires 'reinvention'. Smith reports: "If you don't act consciously on reinventing yourself, then I am pretty sure you will the die," Trompenaars says. "But there are companies that are huge trailing and still reinvent themselves can from time to time, like says IBM and prevent HP."