Article ""A New Era of Meaning", by Tim Leberecht, Vice President of Marketing and Communications, frog design :
"The future of business may indeed be social. Dion Hinchcliffe came up with “12 Rules for Bringing ’Social’ to Your Business,” and the Dachis Group, which calls itself “the first social business firm,” has developed a “social business design framework” for “understanding and applying social constructs to business.” Social business design is “a mutually exclusive, collectively exhaustive way of considering how a corporation, business unit, or project can create and capture value from today’s emerging technologies and evolving operating environment.”
