Social Evolution

Malcolm Gladwell explores the lack of depth and commitment that comes via online social media. And how well-defined hierachies, led by strong leaders is important to creating substantial results.

As he suggests (paraphrasing), the next revolution won't be carried out by using Twitter or Facebook ... it'll be too fast and personal for people to be fiddling with their iPads or whatever.

Highly recommended animation by Jeremy Rifkin on the need for the next phase of human development.

Excerpts soon

Why include articles on social evolution and politics and what have they to do with Productive-Creativity?

The next and emerging social paradigm will be that which goes beyond the self-centred new-age philosophies (a la The Secret) to one that embraces the wider reality of which we are all part.

Insofar as that will become the dominant paradigm (either that or as Jeremy warns, "we won't make it"), then empathy, consideration for the wider environment, and the wellbeing of others will be essential to business.