Brainstorming won't bring you good ideas (Smith - AFR)

Another excellent article by Fiona Smith.

Many good ideas, truisms concerning creativity, and the illusions concerning the creative process.

Smith reports:"Many organisations, trying to foster innovation, for example, create complex processes to encourage the generation of ideas, but those processes ignore the way breakthroughs emerge."

Smith quotes Johnnie Moore:

"All the ideas I have, none of them have come out of brainstorming. In my experience, they do emerge in this unfolding process where you can't be sure when it will happen. The innovative conversations I have come when you sit with someone and listen and be open to what they say, and not feel the need to immediately proceed to action," he says.'