Play. Adapt. Create. (Inventive Links)

Maya Mathias's experience and insights revealing the fluid-artistic nature of the creative process,

"Months into my improv studies, it struck me that this mimicked much of my career in the marketing and communications industry....

Real life in advertising/branding/marketing is anything but predictable...

Both improv artists and marketers must adapt and co-create – their respective success depends on it.  Having lived in both worlds, though, I see where branding/marketing/advertising teams can take a lesson or two from the improv principles she highlights:

1. Keep the energy going
2. Be changed by what is said and what happens

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[via Maya ...