"The future of business may indeed be social"

Article ""A New Era of Meaning", by Tim Leberecht, Vice President of Marketing and Communications, frog design :

"The future of business may indeed be social. Dion Hinchcliffe came up with “12 Rules for Bringing ’Social’ to Your Business,” and the Dachis Group, which calls itself “the first social business firm,” has developed a “social business design framework” for “understanding and applying social constructs to business.” Social business design is “a mutually exclusive, collectively exhaustive way of considering how a corporation, business unit, or project can create and capture value from today’s emerging technologies and evolving operating environment.”

The most interesting archetype of social business design is the Dynamic Signal, “the concept that every activity and action is recorded and made available, that every piece of data goes from being a database entry and is instead an event. An event which can be managed, shared, and collaborated on by all of those in the organization,” as Dachis partner Jevon MacDonald explains. This concept resembles the familiar vision of the “real time enterprise.” Real-time business is inherently social — there is no real-time without social.

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