Social media most important shift this century

David Armano (Harvard Business Review):

"Social sharing is a major behavioral shift, the most important so far of the 21st century."

Key points covered:

• Data Gathering. The more we know about an individual, the easier it is to sell something... A business may not own the data from all of the sharing, but it's likely they will want it.
• Knowledge Sharing & Collaboration. Conflating internal and external social sharing could profoundly affect how we work.
• Content Distribution. Social sharing becomes the ultimate form of distribution.
• Social Currency. Sharing on the social web acts as a form of currency.